What is Creative Operations?

Creative operations brings structure, process and metrics to the creative process in order to optimize output. Information and open communication matter, because they drive process and performance improvements. The result is streamlining of a process, cost savings and efficiencies. Creative operations is now an integral part of leading brands’ organizations and has become a blend of creatives, analysts, technologists and marketers.

Clients include: Barnes & Noble, Contently, CSM Marketing, MediaCom, MIRROR/lululemon Studios, Popsugar, Pearlfisher, TED Conferences, Tribeca Film Festival

  • Creation and administration of end-to-end workflow

    Day-to-day oversight

    Management of overall financial health of creative teams

    Identification of potential issues and managing resolutions

    Development of detailed work plans and specifications

    Advanced understanding of project management methodology

  • Resource allocation & team management

    Oversight of all creative organizational efforts

    Mentorship and growth of team

    Recruitment

  • Oversight of all creative planning and organizational

    Mentorship and growth of team

    Operational build and management of mentor programs

    Actualization of financial & creative goals

  • Ownership of external relationships

    Fee and contract negotiation

    Outreach

    Amplification of resource pools

  • ROI analysis

    Resource utilization metrics